Collaboration and new working habits
Open Innovation, where corporates collaborate with dynamic startups to seek out new solutions to their business challenges, has gone mainstream, as new post-Covid 19 working habits and the global economic slowdown change our business reality.
Open innovation – the new norm
Once a relatively niche phenomenon, open innovation has rapidly become the norm, with almost 3 in 4 (72%) European corporates now running collaboration projects with startups, and two-thirds (67%) rating startup collaboration as Important or Mission Critical for their organisation’s strategy, according to the findings of our new study produced in collaboration with Ipsos and INSEAD.
Data from 10 European countries
The data shines a fascinating spotlight on the state of open innovation in Europe and is based on our survey of 1,648 startups and corporates from 10 European countries (UK, France, Italy, Spain, Germany, Sweden, Norway, Belgium, the Netherlands, and Luxembourg, with the three latter countries grouped as Benelux).